From Sapiens to Ludens
We are Homo Ludens (Those who Play).

From the moment we enter this world,
We instinctively invent ways to have “fun”,
and share our inventions with those around us.
We are not asked to do this,
nor do we need reasons to create.
It is simply who we are.

We find one another and compete with one another.
We laugh together and cry together: all while playing together.
Our experiences bind us and liberate us.
To share our most valuable experiences,
we create stories, invent tools, and evolve the art of play.
Play has been our ally since the dawn of civilization.

“Playing” is not simply a pastime,
it is the primordial basis of imagination and creation.
Truth be told, Homo Ludens (Those who Play) are
simultaneously Homo Faber (Those who Create).

Even if the Earth were stripped
of life and reduced to a barren wasteland, our imagination and desire
to create would persevere beyond survival,
it would provide hope that flowers may one day bloom again.
Through the invention of play, our new evolution awaits.

GGI DIGITAL
We are Homo Ludens. We are those who play.